About Us
Why “Must Be Nice”
They’ll say “must be nice” when they see you win. They’ll see the cars, the trips, the success — but they won’t see the nights you stayed up until 3 AM, the weekends you skipped parties, the risks you took when the safe play was to quit.
Must Be Nice Clothing is for the builders, the hustlers, the ones who know that every win comes with a price tag in sweat, sacrifice, and self-belief.
This isn’t just clothing. It’s a declaration.
Our signature line
Built in Toronto. Worn everywhere.
Custom prints. Premium blanks. No shortcuts.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.